top of page


Read Joe's guest blog on misperceptions in advertising across cultures as catalysts for intercultural conversations  (including more videos!)



Joe Lurie is Executive Director Emeritus of the University of California Berkeley's International House, a dynamic multi-national residential program center serving the campus, local community, and 1,000 residents from 75 plus countries annually.  Its mission is to foster intercultural respect and understanding for the promotion of a more peaceful world.   
He served in this role for two decades and subsequently has been an active teacher, intercultural trainer and consultant on cross-cultural communications. Clients in the U.S. and around the world have included: Google,; UC Berkeley; Chevron; American Express; The Peace Corps; The Institute of International Education; Upwardly Global; Street Smart Brazil;  The World Affairs Council of Northern California; The Commonwealth Club of California; The University of Colorado; Cal Discoveries Travel; and Tsinghua University in Beijing, among others.
A former Peace Corps volunteer in Kenya, Joe directed programs in France, Kenya, and Ghana for the School for International Training, and served as Vice-President for AFS Intercultural Programs in the U.S. and National Study Abroad Chair for NAFSA: Association of International Educators. His writings have appeared in Harper’s Magazine, U.S. News & World Report and were highlighted on National Public Radio. He is co-author of Close Encounters of A Cross-Cultural Kind
He was featured in a PBS documentary broadcast across the U.S. and in China, and has been featured on C-Span's Book TV.  Joe holds an advanced degree and diploma in African Studies from the University of Wisconsin, Madison and an M.A. in English from McGill University in Montreal.   
Contact Joe for cross-cultural communications trainings, consulting and speaking engagements at or at LinkedIn.
For discounts on Perception and Deception bulk orders of 30 copies or more, please contact: or call 1-913-901-0243 



bottom of page